✥ Incredible India ✥

I’ve travelled a bit in my life and I have never found a country quite like India. It truly deserves its nickname ‘Incredible India’. The vibrancy, the life, the chaos, everything seems amplified in this country so full of potent energy. Creatively it is the most inspiring country Ive ever been to. Simple street scenes can seem like a work of art. The bejewelled Rajasthani women working the rich green fields in their vibrant coloured saris. Sitting atop a roof top cafe looking down at the people, the rickshaws, the cars, the animals all navigating their paths in the chaos of the streets. The trucks, ahhh the beautifully adorned trucks! Its all just so inspiring and ignites the creative mind. So when I started researching ethically accredited factories I was very happy when it drew me to this inspiring country.
Our new factory is GOTS and SEDEX Certified and work to the ETL Standard. So what does that mean? Here's how google puts it -
GOTSThe Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
SEDEXSedex is an innovative and effective supply chain management solution. Sedex is a not for profit membership organisation dedicated to driving improvements in ethical and responsible business practices in global supply chains.
ETLA product bearing the ETL Listed Mark is determined to have met the minimum requirements of prescribed product safety standards. Moreover, the mark indicates that Liton's production site conforms to a range of compliance measures and is subject to periodic follow-up inspections to verify continued conformance.
So what does that mean to us? Garments that are stitched up and worked on by staff that are treated right, paid well and work in a pleasant environment. Our garments are derived from fabrics that are certified organic when available otherwise we will always chose a more sustainable cloth option. In short garments that you can feel good about purchasing and wearing knowing that they are kinder on mother nature and those that inhabit it. 


Photo cred: From my 2011 trip with friend Felicia. A chap we found just sitting on wall #pictureperfect


♡ New beginnings ♡

The times are a changin here at Amilita!
It all started with a film night at my dear friend Chantel from Goddess of Babylon’s house. For anyone who hasn’t seen it I strongly advise you to watch ‘The true Cost’ http://truecostmovie.com/.
I was about 20weeks pregnant at the time with my first child and I left her house appalled, with a strong sense of dismay knowing that I cannot contribute to this industry anymore. I was now responsible for the little being growing in my belly and I was left questioning “is this the world I want her to grow up in”? “Could I live with myself if I contributed to destroying her world”? Of course not!

I’ve always loved to make clothes. I’ve tried a few careers, but always come back to my passion for the creative process behind designing clothes. So instead of giving up on this passion of mine I decided to combine it with another passion and consciously change those things in the industry that just weren’t sitting right with me. I plan to document these changes here, open up a conscious conversation and of course still continue to use our blog as and platform for all that is inspiring to us.

Photo Cred : Dana Trippe http://danatrippe.com/


☼ White light / White heat ☼

"White Light | White Heat"
Inspired by our tropical surrounds of the Byron Shire, this collection touches on its bohemian roots with classic crochet, sharp crisp silhouettes through our Isla story and our “Oh so Summer” tropical print. 
Shot by David Hauserman | Modelled Holly Graves | HMU Satya Schmitz 

Now instore and online


❊ ✻ A Date With The Daisys ✻ ❊





Here's to joyrides on weekends, sunshine on our faces and wind~whipped hair, having fun with the girls, running through fields of flowers, making daisy chains and holding your friends hands, laughing uncontrollably, short skirts and long legs, feeling absolute freedom, creating, dreaming, listening to your favourite tunes and singing as loud as you can. Here's to being an awesome, fun, brave and beautiful female. 
:: Always stay happy, always stay inspired ::

Happy Weekend! XOXO